Daniel Calderwood

Artsy Campaigns


Brand and product marketing campaigns for new features and inventory on Artsy, which make it easier to discover and collect art.

Launch campaign for an instant purchase feature—the design system samples artworks to generate animated background textures
Messaging can be modified to promote specific artists
Social media ads featuring a weekly collection curated by theme
Art fair promotion
Demo video and press imagery for an augmented reality feature
Product illustrations for a feature article in the App Store