Daniel Calderwood

The Metropolitan Museum of Art


Designer on the Wolff Olins core team that created a new brand for The Met. Based on the idea of drawing connections across history, the identity features two typefaces, a custom set of ornaments and linework, and a bespoke “connected” logotype. It replaces hundreds of fragmented communications with one simple and cohesive system. Responsibilities: identity system development; visitor experience recommendations; guidelines and internal brand site; templates for maps, brochures, exhibitions, and signage; project documentation.